But then it has been since September!
We barely get a chance to breathe after Hallowe’en before the shelves are packed, full to the brim with Christmas fare, flashing lights and shiny baubles.
In actual fact, research shows that more and more people are starting their Christmas Shopping as early as August! With some frugal folk even buying Christmas gifts in the January Sales!
Perhaps the austerity measures have taught us to be a little more sensible with our hard-earned cash, to put a bit away, to spread the cost - and the stress.
Or perhaps consumers are shopping a little smarter. We’ve all been there, when we see the perfect gift for someone and don’t buy it at the time – only to return, and it’s gone! The key is to snap it up when you see it, be it in April or October!
Good for business?
So what would it mean for businesses if consumers continue to spread their Christmas shopping throughout the year as opposed to the almighty last minute rush that used to ensue.
While November is the busiest month for a lot of businesses, many SMEs rely on the Christmas trade and the frantic run up to make their entire financial year successful.
Shopping patterns and consumer habits are always prone to change.
The question is, can your business keep up?