It’s just over a month away: this year, Black Friday is on Friday 27th November, the day after Thanksgiving Day. And it has become an extremely important day for businesses to cash in on the pre-Christmas sales.
The fight for flat-screen TVs
Remember last year? There were some ugly scenes in large supermarkets across the UK as customers went crazy for a Black Friday bargain. When decorum and decency went out the sale-emblazoned window! https://www.youtube.com/watch?v=iyvX4LxBgUg
While no one condones violence of any sort, especially over an electrical item, Black Friday 2014 was the most successful day of the year for retail sales.
So what is it really all about?
Let’s be frank. It’s another Americanism, first brought to the UK by online retail giant Amazon. Pretty soon, all the big hitters were following suit and cashing in too. Many now believe it’s where retailers can make it ‘back into the black’.
Lots of businesses rely on a lucrative Christmas trade to carry them throughout the year so this marketing tactic from across the Atlantic could have big benefits for your business too.
So make sure you’re well stocked, well staffed and ready to embrace Black Friday.
Get it right and you’ll be thanking your lucky stars.